in: Business and Technology April 23, 2012HipMojo 29A: Marketing Fails - Olestra, Rheingold
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business to get an answer to the question: is all press good press? PLAY VIDEO

in: Business and Technology April 23, 2012HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about brands that don't live up to their hype, CEOs as spokespeople, and Netflix's 2011 strategy. PLAY VIDEO

in: Business and Technology April 23, 2012HipMojo 29C: Marketing Fails - New Coke
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about the failure (and success) of New Coke. PLAY VIDEO

in: Business and Technology , lists, top 10April 20, 2012Top 10 Marketing Failures: Coke, Ford, Netflix
by Rebecca Brayton
They seemed like good ideas at the time... WatchMojo counts down our picks for the top 10 worst marketing mishaps in history. PLAY VIDEO

in: Lifestyle and Leisure , how to January 24, 2012How to Become an Alcohol Brand Ambassador
by Rebecca Brayton
If you want to represent a world-renowned alcohol brand, you have some options. WatchMojo speaks with the brand ambassadors from Jack Daniel's Tennessee Whiskey, Glenfiddich Single Malt Scotch and Grey Goose Vodka to learn about their jobs and how they go PLAY VIDEO

in: Business and Technology , business adviceDecember 16, 2011HipMojo 19B: Louis CK goes direct to consumers
by Ashkan
In part 2 of show 19 of HipMojo, Ash and CT debate whether Louis CK’s approach represents the future of entertainment. PLAY VIDEO

in: Business and Technology , business adviceNovember 30, 2011HipMojo 17A: Netflix and YouTube’s Exclusive Deals
by Ashkan
In part 1 of show 17 of HipMojo, Ash and CT discuss the merits and impact of distribution companies like Netflix and YouTube signing exclusive content deals. PLAY VIDEO

in: Business and Technology , business adviceNovember 17, 2011HipMojo 15B: Will there be a shakeout in Online Advertising?
by Ashkan
In part 2 of show 15 of HipMojo, Ash and CT debate whether online advertising market is about to go boom or bust. PLAY VIDEO

in: Business and Technology , , business adviceNovember 11, 2011HipMojo 14B: Ad Models on the Web
by Ashkan
In part 2 of show 14, Ash and CT discuss the existing advertising models on the web and what the future holds for revenue online. PLAY VIDEO

in: Business and Technology , business adviceNovember 3, 2011HipMojo 13C: Consolidation of Advertising, Klout
by Ashkan
In part 3 of show 13 of HipMojo, Ash and CT tackle lightning round. PLAY VIDEO

in: Business and Technology , business adviceOctober 28, 2011HipMojo 12C: Apple's iPod at 10
by Ashkan
In part 3 of show 12 of HipMojo, Ash and CT tackle lightning round: the top 100 online video companies, Microsoft’s Marketing, iPod at 10 years, and YouTube’s dominance in video. PLAY VIDEO

in: Business and Technology October 20, 2011HipMojo 11B: Marketers as Publishers of Content
by Ashkan
In part 2 of show 11 of HipMojo, Ash and CT discuss eMarketer CEO’s Geoff Ramsey’s suggestion that marketers should get into the publishing business and produce useful content. PLAY VIDEO

in: Business and Technology , business adviceAugust 24, 2011HipMojo 3A - comScore YouTube announce partnership
by Ashkan
In part 1 of show 3 of HipMojo, Ash and CT talk about the potentially game-changing partnership between Google's YouTube and comScore. PLAY VIDEO

in: Business and Technology , business adviceAugust 18, 2011The HipMojo Business Show 2A - Impact of Recession on Online Video
by Ashkan
In part 1 of show 2 of HipMojo, Ash and CT discuss the potential impact of a recession on the new media, advertising and online video industries. Email us your feedback to live@watchmojo.com PLAY VIDEO

in: Music , music interviewsJanuary 21, 2011Interview With KoRn on Their Fans and The Internet
by Stephanie Ng Wan
WatchMojo speaks with guitarist James 'Munky' Shaffer and drummer Ray Luzier of KoRn about their fans and how the internet has changed the music industry. PLAY VIDEO

in: Music , music interviewsNovember 30, 2010Interview with Ash Koley: Marketing
by Rebecca Brayton
WatchMojo chats with Ash Koley about having their music featured on Grey's Anatomy, how they are connecting with their rapidly growing legion of fans, and about their bathroom series of online videos. PLAY VIDEO

in: Business and Technology , , author interviewsMarch 22, 2010Evolution of Advertising: Advertisers vs. Consumers
by Rebecca Brayton
Advertising is only effective if the consumer feels they are getting something out of the deal. WatchMojo learns about the implied contract between advertisers and their audience. PLAY VIDEO

in: Business and Technology , author interviewsMarch 9, 2010Evolution of Advertising: What Makes an Ad Great
by Rebecca Brayton
WatchMojo finds out what makes a good ad, and why Mac vs. PC is an example of successful advertising. PLAY VIDEO

in: Business and Technology , author interviewsFebruary 26, 2010The Evolution of Advertising: Ads Influence
by Rebecca Brayton
WatchMojo learns about what sparked modern marketing and how it has evolved since it started out. PLAY VIDEO

in: Music , music interviewsFebruary 13, 2010Interview With The Used
by Rebecca Brayton
WatchMojo chats with Dan and Quinn from alt-rock band The Used to learn how they like to describe their music, and why their new music has gotten darker. PLAY VIDEO