in: Business and Technology April 23, 2012HipMojo 29A: Marketing Fails - Olestra, Rheingold
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business to get an answer to the question: is all press good press? PLAY VIDEO

in: Business and Technology April 23, 2012HipMojo 29B: Marketing Fails - Krispy Kreme, Saturn, Netflix
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about brands that don't live up to their hype, CEOs as spokespeople, and Netflix's 2011 strategy. PLAY VIDEO

in: Business and Technology April 23, 2012HipMojo 29C: Marketing Fails - New Coke
by Ashkan
In show 29 of HipMojo, Ash talks to marketing professor Harold J. Simpkins of Concordia University's John Molson School of Business about the failure (and success) of New Coke. PLAY VIDEO

in: Business and Technology , lists, top 10April 20, 2012Top 10 Marketing Failures: Coke, Ford, Netflix
by Rebecca Brayton
They seemed like good ideas at the time... WatchMojo counts down our picks for the top 10 worst marketing mishaps in history. PLAY VIDEO

in: Film , actor biographies, biographiesJanuary 16, 2012Betty White Biography: 'The Golden Girls' to 'The Proposal'
by Rebecca Brayton
She is truly one of America's "Golden Girls." WatchMojo takes a look at the life and career of Betty White. PLAY VIDEO

in: Music , music interviewsJuly 20, 2011Interview with Hannah Georgas
by Rebecca Brayton
This singer/songwriter gained widespread recognition after she wrote and performed the jingle in a commercial for Wal-Mart. WatchMojo chats with Hannah Georgas about how she first got into music. PLAY VIDEO

in: Film March 24, 2011The Career of Director Zack Snyder: From 300 to Superman
by Rebecca Brayton
Join WatchMojo as we take a look at the career of director, producer and screenwriter Zack Snyder. PLAY VIDEO

in: Fashion November 11, 2010Behind-the-Scenes of The Lanvin Ad for H&M
by WatchMojo Presents
The show is set in the dream world of Lavin, making anything possible. Learn more about this promo for the latest designer collaboration on WatchMojo Presents. PLAY VIDEO

in: Business and Technology , , author interviewsMarch 22, 2010Evolution of Advertising: Advertisers vs. Consumers
by Rebecca Brayton
Advertising is only effective if the consumer feels they are getting something out of the deal. WatchMojo learns about the implied contract between advertisers and their audience. PLAY VIDEO

in: Business and Technology , , author interviewsMarch 15, 2010Evolution of Advertising: Product Placement
by Rebecca Brayton
WatchMojo learns why product placement is considered one of the oldest forms of advertising and why branded content is so effective. PLAY VIDEO

in: Business and Technology , author interviewsMarch 9, 2010Evolution of Advertising: What Makes an Ad Great
by Rebecca Brayton
WatchMojo finds out what makes a good ad, and why Mac vs. PC is an example of successful advertising. PLAY VIDEO

in: Business and Technology , author interviewsFebruary 26, 2010The Evolution of Advertising: Ads Influence
by Rebecca Brayton
WatchMojo learns about what sparked modern marketing and how it has evolved since it started out. PLAY VIDEO

in: Business and Technology December 14, 2009Steve Wozniak On Advertising
by Rebecca Brayton
Join us and Steve Wozniak to learn more about the legendary science fiction advertising campaign '1984'. PLAY VIDEO

in: Film October 14, 2009Spike Jonze: The Director
by Rebecca Brayton
In this video, WatchMojo takes a look at the career of critically acclaimed director, Spike Jonze. PLAY VIDEO

in: Comedy August 10, 2009Scream Cheese - Doritos Guru Winner
by Veronica Delfino
Meet your new Doritos Guru and the new flavor that is called Scream Cheese. PLAY VIDEO

in: Film June 27, 2009The Evolution of a Filmmaker: Jim Donovan
by Rebecca Brayton
Interview with accomplished director Jim Donovan PLAY VIDEO

in: Music , music interviewsMay 14, 2009Interview With Shiny Toy Guns
by Derek Allen
WatchMojo.com gets to ask Jeremy Dawson of Grammy-nominated band, Shiny Toy Guns about their success. PLAY VIDEO

in: Comedy November 3, 2008Fake Ad: CK Old Commercial #2
by
Fake Ad: CK Old Commercial #2 PLAY VIDEO

in: Comedy October 1, 2008Fake Ad: CK Old Commercial
by
WatchMojo.com does the funny. PLAY VIDEO

in: Comedy August 4, 2008The Rocky Tangerine Training Regime
by Rishi
The Rocky Tangerine Training Regime PLAY VIDEO