Problems
Marketing
The
trick is to view industry as sport, a company
as a team and individuals as athletes. At
this point, it becomes easy to follow and
understand. The most important thing for
marketing students to do in the studying
process is to stay on top of what is happening
in the business world. Which companies are
leaders in market share? Which ones convert
market leadership into high sales? What
about profitability? Is a company delivering
superior products to new markets or is it
slashing costs to gain market share? Did
the company launch a new advertising campaign
that is working?
The
idea here is that while textbooks will teach
you the lingo and theory behind marketing
objectives and goals, they do very little
to explain the business world. Business
magazines help to bridge the gap. Pick up
any magazine and see how much of the terms
you understand. When you read about strategies
that worked or failed, is it clear to you
why? The more you read, watch business news
programs, the more you will be on top of
matters and stand out in class and in exams.
After all, if every student is writing on
definitions and theories and you come out
and explain why a certain company beat a
competitor, you are now head and shoulders
above the class. Popular examples are the
Cola Wars between Coca-Cola and Pepsi Co.,
the computer industry with Compaq, Hewlett-Packard,
IBM and Dell and for some reason, everything
surrounding Procter & Gamble.
Problems
in Other Majors
Accounting
Decision
Sciences & Quantitative Analsyis
Finance
Management,
Human Resources And Organizational Behavior
Management
of Information Systems
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