Business
School Majors
Marketing
Marketing
is a term that encompasses quite a bit.
It endures a lot of unfair criticism because
it is so much fun. On the surface, marketing
appears to be all about ideas, feelings,
emotions and messages. These are intangibles
that are very hard to measure and almost
impossible to track. Despite this knock,
most love marketing as it explains why we
act the way we do as consumers. It also
explains why many companies fail despite
great products and priceless services.
Beneath
the surface though, marketing is a very
tough discipline with methodical statistical
research behind every move. It is always
more interesting when you blend in financial
analysis to show exactly how every dollar
spent on marketing impacts a company’s
bottom line. This is when some students
develop an aversion to marketing.
Advertising,
Public Relations and Sales all fall under
the marketing umbrella. Advertising is the
glamorous field in marketing to many. It
is a very creative, tough and competitive
field with a great upside. Advertisers can
control the message they are trying to convey
because they pay for it. Public relationists
are not so lucky. They tend to spin the
facts and figures in the hope that the message
gets relayed and interpreted in the best
light possible. Public relations and advertising
are business terms that make up what the
military calls propaganda. Sales are almost
treated as an orphan by some in business
but it is what makes a company viable. The
sooner you realize that selling is the gateway
to success and longevity, the more fruitful
your career. Salesmen are never in short
supply. Business and life are all about
selling. Keep reading to learn how to succeed
at selling without selling out.
Perhaps
no one better captured the notion of selling
a feeling more than the late Alfred "Freddy"
Heineken. Indeed Heineken is a fine beer,
but Grolsch and Amstel are equally good
beers from the Netherlands. What made Heineken
so successful as a marketer was that instead
of selling beer; he was "selling warmth,
gaiety." The fact that good ol' Freddy
was lacing his warmth and gaiety with 5%
alcohol sure did help, but the fact of the
matter is that it was the image and aura
of Heineken that flowed from those bottles
– not beer per se.
Other
Majors include:
Accounting
Decision
Sciences
Entrepreneurship
Finance
Human
Resources, Management & Organizational
Behavior
Management
of Information Systems
Marketing
International
Business
And
of course, don't forget your electives.
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