What Makes For A Good Cover Letter?

How Did You Hear About The Opening?

Recruiters invest in hiring. They place ads in various media outlets, speak to people in their network and observe which efforts yield results. It does not hurt to mention how and where you came across the opening. Did a teacher refer you? If yes, mention it as it shows that the teacher had confidence in you.

Did you read about it on a job site? Mention which one. Not only will it give the recruiter some idea of which resource bears more fruit but it also shows that you are active in your search. It may also suggest that the position is your sole focus. This puts pressure on the employer to act.

Sometimes, the cover letter may be a cold call. In this instance, state why you are contacting them. How did you hear of the company and why are you suited for the firm?

Why Are You Interested In The Position?

Initiative and confidence go a long way. A recruiter has no clue who you are, so state what caught your attention to help their assessment.

Why Are You The Perfect Candidate?

Why are you the best person for the position? What traits do you have that others lack? Never put anyone else down but give reasons why you rise to the top.

Hook, Line, Sink

One danger in saying too much is that you may give the recruiter no reason to give you a call. But this is a risk worth taking because even if you are not qualified, you may be referred to another opening.

The best strategy is to leave them wanting more. Tell them something that stands out. Do not play 20 questions but ask one if the situation merits it. The best thing is to close off with a statement about "looking forward to meeting them so you can further discuss any opportunity with the firm."