Chief
Marketing Officer (CMO)
Not
all firms have CMOs because there are two
sides to Marketing at firms. The first one
involves developing the marketing strategy
in the marketplace vis-à-vis the
brand and positioning.
This entails coordinating advertising, public
relations and corporate communications.
The other one involves generating sales
for the firm.
Depending on the firm, there could be one
person overseeing all of these duties. Often
however, the areas are split between different
lieutenants.
Chief
Executive Officer (CEO)
Chief
Financial Officer (CFO)
Chief
Information Officer (CIO) Or Chief Technology
Officer (CTO)
Chairman
of the Board
Chief
Revenue Officer (CRO)
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