| SHOWTIME
ANNOUNCES RELEASE OF CULT FAVORITE REEFER
MADNESS - THE MOVIE MUSICA
| 
|
Special
Features To Include Complete Original
Black & White Version of Film, Outrageous
Cast and Crew Commentary; and “Grass
Roots” Featurette On Making of
the Original and Musical Films And Chocolate
Brownie Smelling Amaray Cases! |
| Click
here
to find out more. |
Showtime
Entertainment announces the DVD release
of the raucous motion picture REEFER MADNESS
The Movie Musical, starring Neve Campbell,
Christian Campbell, Kristen Bell, Alan Cumming,
Ana Gasteyer, Amy Spanger, Robert Torti
and Steven Weber. Inspired by the legendary
1936 film of the same name, REEFER MADNESS
The Movie Musical will be released November
8.
David
Bowers, Vice President of Marketing for
Showtime said, “Six months ago the
retail community was very lukewarm on this
film due to its politically incorrect title.
Some chains flat out said that they would
not carry the film. We have spent a great
deal of time developing the cover art and
educating the retail community as to what
this film is, a fun spoof of the original
black & white film. As we move closer
to the release date, we are delighted that
so much of the retail community has changed
their positions and is giving this edgy
little film an opportunity despite the pressure
of political incorrectness.”
This
Halloween, Showtime is partnering up with
theaters in over 50 markets to promote the
DVD release of REEFER MADNESS at the midnight
screenings of THE ROCKY HORROR PICTURE SHOW.
The most attended ROCKY HORROR screenings
of the year, the theaters will host REEFER
MADNESS displays and play the REEFER MADNESS
trailer.
To
most effectively reach the college students,
Showtime is using guerilla marketing teams
on over 30 college campuses to get the word
out, with t-shirts (REEFER MADNESS, THE
MOVIE MUSICAL on one side and PUBLIC ENEMY
NUMBER ONE on the reverse side), REEFER
MADNESS book markers and poster campaigns
on each campus. A web sweepstakes targeting
college students is being run on the Showtime
web site supported by on-line advertising/promotions
with such sites as FRIENDSTER.
In
its’ efforts to reach every audience
available, Showtime will also be utilizing
its vast gay outreach marketing abilities
developed through the successful marketing
of QUEER AS FOLK and THE L WORD via gay
magazines and Showtime’s immense email
capabilities.
Based
on the original cult film from 1936 and
the hit musical, Reefer Madness is a tongue-in-cheek
raucous musical comedy about clean-cut kids
who fall into a twisted, hilarious downward
spiral of reefer, sex and mayhem! A straight-laced
high school lecturer (Alan Cumming) seeks
to impart his wisdom to frightened parents
about the “demon weed” by telling
the frightful tale of two innocent teens,
Mary Lane (Kristen Bell) and Jimmy Harper
(Christian Campbell), who fall under the
spell of the public’s enemy #1 and
quickly find themselves in a world of evil
jazz music, dance and madness. Filled with
outrageously funny and musical performances
by Neve Campbell, Christian Campbell, Kristen
Bell and Steven Weber, Reefer Madness is
the feel good event of the year that should
not be missed.
Click here
to find out more.
Showtime
Networks Inc. (SNI), which is a wholly owned
subsidiary of Viacom Inc., owns the premium
television networks SHOWTIME®, THE MOVIE
CHANNEL™ and FLIX®, as well as
the multiplex channels SHOWTIME® TOO™,
SHOWTIME® SHOWCASE, SHOWTIME EXTREME®,
SHOWTIME BEYOND®, SHOWTIME NEXT®,
SHOWTIME WOMEN®, SHOWTIME FAMILYZONE®
and TMC xtra. SNI also offers SHOWTIME HDTV®,
SHOWTIME ON DEMAND® and THE MOVIE CHANNEL
ON DEMAND™. SNI operates and manages
the premium television network SUNDANCE
CHANNEL®, which is owned by SNI, Robert
Redford and Universal Studios. All SNI feeds
provide enhanced sound using Dolby Digital
5.1. SNI markets and distributes sports
and entertainment events for exhibition
to subscribers on a pay-per-view basis through
SHOWTIME® PPV. Additionally, the advertiser-supported
television network SHOWTIME EXTREME®
is available in Spain through a joint venture
with Media Park and the advertiser-supported
television network SHOWTIME is available
in Turkey through a joint venture with UK-based
Zone Vision.
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