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In 2005, the Web represented a $10 billion industry, accounting for 5% of the US advertising market.

By 2006, total advertising in the US market had grown to $285 billion, according to McCann Worldgroup. Undoubtedly, the Web is the fastest growing media:

While the growth in online advertising has fallen from 300% to 30% per annum, the sheer size of the medium has made it a sizable one. The Web has doubled in size, generating nearly $5 billion in revenues in Q4 of 2006.



The Web has largely seen search ads benefit from the shift of advertising dollars online, which accounts for 40% of the total online advertising pie.

But as more and more global advertisers continue to accelerate the shift of their marketing budgets online, banner/display ads are set to take off.

And as broadband access soars, the number of TV viewers is rising

With that rise in video viewership comes a rise in video advertising: between 2004 and 2006, the projected size of the online video advertising market in 2010 soared from an estimated $500M to $3B. In fact, the same phenomenon that occured with niche cable television stations stealing advertising from broadcast television networks is duplicating at a fast rate on the Web.

Mojo Supreme is uniquely positioned to benefit as a producer of original video programming for both the world wide web and wireless markets through its WatchMojo.com Web TV subsidiary.

Mojo Supreme is a digital media, technology and services company positioned to win from the continued growth in search advertising, the surge in display/banner advertising and the coming explosion of video advertising on the Web. Its strategy of combining content creation with aggregation is one that most analysts now hail as the best one suited for the Web.

In fact, Mojo Supreme

- creates quality video programming and aggregate a wide array of content categories that advertisers look to advertise alongside of, these include: Cars, Education, Fashion, Film, Food, Gambling, Health, Music, Politics & Economy, Space, Sports, Technology and Travel.

- aggregates content across a wide array of channels such as top 10 lists, contests, blog entries and news stories.

It then leverages this growing audience onto its technology applications, which include one of the largest vertical search networks through MetaMojo.com, as well as the matching platform StreetMojo.com.

As such, Mojo Supreme is one of the few digital media and technology companies that presents marketers with every single format of advertising: search, video, listings, display, content integration, product placement, sponsorship, classifieds.

As a result of its efforts, numerous media companies entrust Mojo Supreme's business-to-business unit with services mandates, giving it a strategic insight into the next great opportunities on the Web.

 

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