In
2005, the Web represented a $10 billion industry, accounting for
5% of the US advertising market.

By
2006, total advertising in the US market had grown to $285 billion,
according to McCann Worldgroup. Undoubtedly, the Web is the fastest
growing media:

While
the growth in online advertising has fallen from 300% to 30% per
annum, the sheer size of the medium has made it a sizable one.
The Web has doubled in size, generating nearly $5 billion in revenues
in Q4 of 2006.

The Web has largely seen search ads benefit from the shift of advertising
dollars online, which accounts for 40% of the total online advertising
pie.

But
as more and more global advertisers continue to accelerate the
shift of their marketing budgets online, banner/display
ads are set to take off.

And
as broadband access soars, the number of TV viewers is rising

With
that rise in video viewership comes a rise in video advertising:
between 2004 and 2006, the projected size of the online video advertising
market in 2010 soared from an estimated $500M to $3B. In fact,
the same phenomenon that occured with niche cable television stations
stealing advertising from broadcast television networks
is duplicating at a fast rate on the Web.

Mojo
Supreme is uniquely positioned to benefit as a producer of original
video programming for both the world wide web and wireless markets
through its WatchMojo.com Web TV subsidiary.

Mojo
Supreme is a digital media, technology and services company positioned
to win from the continued growth in search advertising, the surge
in display/banner advertising and the coming explosion of video
advertising on the Web. Its strategy of combining content creation
with aggregation is one that most
analysts now hail as the best
one suited for the Web.
In
fact, Mojo Supreme
- creates
quality video programming and aggregate a wide array of content
categories that advertisers look to advertise alongside of, these
include: Cars, Education, Fashion, Film, Food, Gambling, Health,
Music, Politics & Economy, Space, Sports, Technology and
Travel.
- aggregates content
across a wide array of channels such as top 10 lists, contests, blog
entries and news stories.
It
then leverages this growing audience onto its technology applications,
which include one of the largest vertical search networks through
MetaMojo.com, as well as the matching platform StreetMojo.com.
As
such, Mojo Supreme is one of the few digital media and technology
companies that presents marketers with every
single format of advertising: search, video, listings, display, content
integration, product placement, sponsorship, classifieds.
As
a result of its efforts, numerous media companies entrust Mojo
Supreme's business-to-business unit with services mandates,
giving it a strategic insight into the next great opportunities
on the Web. |