#11 - Honorary Mention: Yahoo! acquires Yoyodyne in 1998 for $39 Million
This one makes the list because it was a cheap deal securing blue chip clients in an era of insanity. It also paved the way for Yahoo! to become the online media property with the best client list amongst Fortune 500 advertisers and global agencies.
Back in October 1998, Yahoo! was the high flying Internet stock with a share trading above $110. On October 13th, it announced that it was acquiring Yoyodyne, an interactive marketing agency and direct marketing services firm whose clients included America Online, American Express, H&R Block, Microsoft, Netscape, Procter & Gamble, Sony Music, Sprint and Volvo. Yahoo! solidified Seth Godin’s place in Web lore and having paid the acquisition in stock, went on to recoup the investment many times over.
For Yahoo! to secure blue chip clients like that back in 1998 for less than $40M, this one gets a honorable mention.
Additional sources here.
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