SAN DIEGO, July 26 /PRNewswire-FirstCall/ — Today at Comic-Con International 2007, Microsoft Corp. announced it will lower the price of the popular Xbox 360(TM) HD DVD Player from $199 to $179 ERP (United States only) starting Aug. 1, 2007, and will add five free HD DVD movies for anyone purchasing an Xbox 360 HD DVD Player between Aug. 1 and Sept. 30. In addition, Microsoft further solidified the Xbox 360 as the ultimate high-definition (HD) entertainment platform, with key announcements around the HD DVD launches of “300″ from Warner Bros. Home Entertainment Group and “Heroes: Season 1″ from Universal Studios.

To promote the HD DVD versions of “300″ and “Heroes: Season 1,” Microsoft unveiled exclusive content for Xbox LIVE® Marketplace. Xbox LIVE will offer “300″ on demand in HD starting Aug. 14, and is working with Warner Bros. at Comic-Con on a Bringing It Home campaign featuring “300″ and other Warner Bros. properties. In advance of the street date for the “Heroes: Season 1″ HD DVD boxed set, Xbox LIVE members will be able to download for free the show’s pilot episode in high definition for a limited time. Members will also be able to download trailers, teaser scenes and other promotional materials highlighting the “Heroes: Season 1″ boxed set on HD DVD. continue reading...