Demand and supply.  It’s a tricky thing to manage, but if you can do just that, you create a euphoria around your brand and products.  Nintendo has done that quite well since 2006’s launch of the Wii, but this year, some customers won’t find it funny when the Wii is sold out… over 1 year after it launched.

Interesting reading from around the Web:

- shortage to cost Engadget $1.3B
- will shortage alienate customers?

See WatchMojo.com’s videos on the Wii to understand the phenomenon.

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