The companies behind Call of Duty and World of Warcraft are merging in a deal which could shake up the global video games industry. Activision and Blizzard have said they will form “the world’s most profitable games business” in a deal worth $18.8bn (£9.15bn).
The video game industry generates more revenue than the filmed entertainment industry, but as a result, it’s become very competitive and the costs involved have soared.
The merged business will be called Activision Blizzard and its chief executive will be Activision’s current CEO Bobby Kotick. Vivendi will be the biggest shareholder in the group. As part of the merger plan, Blizzard will invest $2bn in the new company, while Activision is putting up $1bn.
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