It was a combination of the Vancouver Olympics, Cheryl Bernard, the “Vancougar” Canadian team captain, and the Norwegians’ now-famous brightly coloured Argyll-patterned trousers that has brought the sport into the public’s attention.
The New York Times has reported on the sport’s surging popularity on Wall Street while the Los Angeles Times reported on the sport’s unusually big draw on West Coast viewers. The Washington Post reported that fans were “drawn far and wide to the sport.”
According to the Calendoniam Mercury:
Sell-out crowds attending the later stages of the curling events have been unusually rowdy and loud. Sports figures in attendance have included track’s Carl Lewis and hockey’s Wayne Gretzky and celebrities included Pamela Anderson and Donald Sutherland. For the women’s final, tickets were commanding prices above $500 on the black market.
MTV even got in on the act, interviewing Harry Potter actor Daniel Radcliffe on the game’s popularity among teenagers. Watching it is like “you’re being hypnotized. Just watch … you’ll see,” he said. The sport has featured on The Simpsons and on talk shows Jay Leno and Stephen Colbert
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