Maybe it’s the fact that this was The Saints first appearance at the Super Bowl or the hype of the upcoming commercials, but Super Bowl XLIV is now the most watched TV event ever!
CBS estimates that Super Bowl XLIV was watched by 106.5 million viewers, which would inch it past 1983’s “M*A*S*H” series finale, which was watched by about 105.9 million.
The network is also reporting that the post-Super Bowl premiere of “Undercover Boss” was hardly incognito, as the 38.6 million viewers made it the most viewed post-pigskin show since the 2001 “Survivor” season premiere.