Birmingham City University will offer a one year-course that will consider social networking sites as communications and marketing tools.
Jon Hickman, the course convener, said he had received a good response from potential students and described what the course would entail.
“During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes.
“There has been significant interest in the course already, and it will definitely appeal to students looking to go into professions including journalism and PR.”