Orlando, Fla., October 9, 2007 – Hard Rock International differentiates itself with Rock, but philanthropy is the company’s soul. Hard Rock has remained true to its “Love All, Serve All” creed since the company’s founding in 1971 – a motto that can be heard or seen at every Hard Rock location around the world. Continuing its pledge to serving others, Hard Rock is proud to announce the launch of SERVE2 – a benefit compilation CD, featuring previously unreleased tracks from some of music’s most influential artists, including Bruce Springsteen, Bob Dylan, Jackson Browne, Joss Stone, KT Tunstall and more – to benefit WHY (World Hunger Year), a nonprofit organization that strives to fight against hunger and poverty in America and around the world. All net proceeds from SERVE2 will be donated directly towards Artists Against Hunger & Poverty (AAHP), a special artist-directed program of WHY – for which, Hard Rock has proudly raised more than $1 million to date.
Joining Bruce Springsteen, Bob Dylan and others in the fight against hunger and poverty, the SERVE2 CD features never-before-released tracks by a unique blend of major multi-platinum, Grammy Award-winning and acclaimed recording artists like The Hold Steady, Mat Kearney, Brandi Carlile and more, as well as several bonus digital tracks. The songs are new, classic, electric or acoustic, and reflect the generosity of the artists that donated them to the project on behalf of serving those in need. continue reading...
