The contest asked Canadians to name a new flavor of Doritos chips and create a 30-second TV spot for its promotion. The prize was a one-time $25,000 cash prize plus 1% of the product’s net sales. The new flavor, which went on sale earlier this year in plain white bags decorated with a black question mark, will now be called “Scream Cheese.”In this video, WatchMojo.com sits down with the men who named the Doritos’ mystery chips, made a screaming commercial (literally) and won $25, 000 for their hard work. Check out Boo Ya Pictures

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