SAN JUAN CAPISTRANO, Calif., June 26 /PRNewswire/ — When it’s hot, Trago keeps it cool. Trago Tequila, a product of Trago International, is pleased to present some of the most innovative new summer drinks, courtesy of the master mixologists at Contemporary Cocktails. Trago’s new libations focus on fresh ingredients, flavorful twists to cocktail classics and complimentary combinations of spirits that are unique and simply refreshing. From the Trago Classico — which is everything the most discerning connoisseur would expect in a premium margarita: freshly tart with a slightly sweet finish, to the Toronrosa, a surprising citrus refresher that has set a higher standard in the world of mixology, Trago’s new cocktails have passed the toughest taste tests with honors among the picky and influential Hollywood crowd.
At the recent Hollywood celebrity experience venue, “Kari Feinstein’s MTV Style Lounge,” celebrity guests sampled the Trago Fizze, Pom Tragorita and the Tragolata — a twist on the pina colada with a distinctive tequila flavor whose dash of pomegranate creates an addictive blend. Several of the guests visiting the event declared the Tragolata to be “hands down the best cocktail that they have ever had.” Some of the fans that found their way to the Trago bar included; Jessica Alba, Dwayne Adway, Tichina Arnold, Kristin Cavallari, Vanessa Chester, Clifton Collins Jr., Elisha Cuthbert, Baron Davis, Jason Davis, Shannon Elizabeth, Joely Fisher, Anne Heche, Josh Henderson, Ernie Hudson, Arielle Kebbel, Regina King, Rex Lee, Jennifer Morrison, Audrina Patridge, Mekhi Phifer, Shawn Pyfrom, Joseph D. Reitman, Cara Santana, Andrew St. John, Ashley Scott, Leelee Sobieski, Ethan Suplee, Mark Thompson, Shaun Toub, Jacob Vargas, David Weintraub, Aaron Yoo, and Nick Zano.
“What makes Trago’s cocktails drinks stand apart from the rest is not just the fact that the tequila is top-notch; nor is it simply the creative mixing of various ingredients,” says Trago International CEO Chris Condon. “One of the key factors with Trago’s drinks is the use of truly fresh ingredients.” Even at high traffic events, Trago will squeeze as many limes, lemons, oranges or other fresh ingredients as needed — and do it on the spot to assure full flavor and freshness in the drink. In a world of “pre batched” drinks, Trago is one of the very few spirits brands in the country to take such care at every event or promotion in which they are involved.
Just as the cocktail has evolved from the days when French pharmacist Antoine Peychaud served medicinal tonics out of his New Orleans Pharmacy in a coquetier (egg cup), Trago’s cocktails are proving across the country that a premium tequila can make a light drink as refreshing as a summer spritzer. Since launching last winter, thousands of accounts have enthusiastically welcomed the brand, and it has become one of the most called for brands at the hottest restaurants and clubs across the country. Trago is also the tequila of choice at some of the most noted Mexican restaurant groups such as Harry Morton’s Pink Taco — which pours Trago in their signature Pink Taco Margarita and features the Trago Classico on their menu — and chains such as El Torito and Acapulco’s.
For further information regarding Trago Tequila, please contact Emily M. Olsen, Director Corporate Communications or at 310.341.0873. Any press inquiries regarding Trago Tequila should be directed to Michele Angeloni, Platform Media Group, at 323.337.9042.
About Trago Tequila:
As striking in taste as it is in appearance, Trago (Trah-go) meaning “sip” in Spanish represents the new shape in superior tequilas. Produced according to a proprietary recipe and distilled at Los Alambiques by Felipe Camarena, son of the famous Don Felipe, the “Father of Tequila,” Trago is offered in Silver, Reposado and Anejo. Los Alambiques is currently producing 100% Webber blue agave tequila of consistently the highest quality as the area boasts the best soil and climatic conditions in the “Altos de Jalisco” region of Mexico. True agave flavor and smoothness are hallmarks of Trago’s taste profile; the pinnacle of ultra-premium tequilas with a thoroughly modern attitude and package that defines luxury.
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