It’s embarrassing when you show up to a party wearing the same dress as another girl, but imagine the horror of finding the same dress on three competing fashion magazine covers!?
That’s what happened to three different fashion magazines in their recent issues. The July issue of W, and the August issues of Elle UK, and British Vogue all feature the same appliquéd Miu Miu dress on the cover.
The Miu Miu dresses in question, while similar, are not 100% identical.
W shows Eva Mendes and British Vogue displays Danish model Freja Beha Erichsen both wearing the same yellow dress (though the one looks orange on the cover),
while Lily Allen models a similar lilac lace version for Elle UK.
The odds of these fashion magazines featuring the same dress on their cover are extremely slim!
From a magazine perspective, it’s very surprising that the same Miu Miu dress appeared on three different covers. Hundreds of items are dropped off and picked up from big name fashion publications like W, Vogue, and Elle on any given day to be potentially photographed for publication. Many factors go into final cover decisions. In this scenario, the fashion editors all had to bring the Miu Miu dress along to the shoot, and select it as a viable cover option. Next, Eva Mendes, Freja Beha Erichsen, and Lily Allen must fit into the sample size and agree to wear the dress. Though their opinion isn’t always top priority, the women on magazine covers do get some say in what they feel like wearing, and what they feel comfortable in. And lastly, the photograph of the ladies in the Miu Miu dress must make for the best cover shots. Sometimes one dress may seem like the nicest option for the cover, but editors will prefer how their cover lady is posed wearing something else. Magazines also often test their cover options out to see how they are received and will even cast votes before deciding on an image. For W, British Vogue, and Elle UK everything came up Miu Miu.
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