From MSN Autos:
“For millennia, men and women have tried to understand each other’s likes and dislikes. Diligent researchers, both male and female, have discovered a few reliable gender-specific preferences (flowers, beer, etc.) that will warm the heart of the opposite sex. But for the most part, the sexes remain a mystery to each other. When it comes to cars, however, it is easy to quantify who buys what and why. Market research firm Strategic Vision tracks exactly this sort of demographic data in its New Vehicle Experience Study, which surveyed 130,000 new-vehicle buyers.”
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