A few years ago, we published a list of companies who ruled the Internet each year, from 1994-2007. Then, we forgot to update it for 2008-2010. On this week’s HipMojo show, we run down the list and picked a company for 2008, 2009, and 2010… and then open it up for you to suggest companies for 2011. Vote for the company of the Year below in the Comments, feel free to vote for the company you work for, but explain WHY, what was the one thing or many things that made the company stand out from the noise? continue reading...

Our friends at TubeMogul claim that pre-rolls don’t scale because ultimately, over 85% of consumers don’t pay any attention to them. continue reading...

In yesterday’s video, we talked about Microsoft, Google and AOL’s potential target companies, today we look at some of the other companies who might acquire startups Livestream and TubeMogul.  I also made a mistake, it’s Visible Measures, not Visible Metrics (we were talking about analytics/video metrics, but still… my bad).  Here’s Part 2: continue reading...

We’re big fans of TubeMogul’s hyper-distribution and analytics offerings, but I always wondered if YouTube’s utter domination of online video would make their offerings a bit less “must-have-ish”.  Apparently (I’ve sort of known this for a while but Brett @ TubeMogul would have killed me if I said anything) they have another, more lucrative business: advertising.

This certainly does make TubeMogul’s appeal stronger, I’d listed them in one of the top 10 potential M&As in online video (with the would be buyer being Nielsen) and this ad play only adds to their potential exit scenarios. continue reading...

Last week online advertising firm Kiptronic was acquired by CDN Limelight Networks for $12M.  Now $12M is nothing to sneeze at, but with $7.3M in funding (according to Crunch Base), it’s not quite a home run, either.

In fact, the sale represents the challenge that all video technology platform companies (be it in ad serving or analytics) face: to really scale and becoming meaningful, they need to infiltrate the leading player: YouTube, and the rapidly rising #2: Hulu. continue reading...

TubeMogul aggregates data from a myriad of distributors, including the major player in the market: YouTube.  As with any other fine product, they do also exclude a bunch of touch points, such as Hulu or Blinkx, to name a couple.

Either way, while we crossed 50,000,000 total streams in early April, we crossed 30,000,000 streams on Tubemogul’s “sub-network” yesterday with a strong day where we did over 99,000 on YouTube alone: continue reading...

From our friends at Tubemogul: While nearly 90% of viewers watch the first 10 seconds of a video, only 10% watch more than 5 minutes.  Worth noting that WatchMojo.com’s videos are 1 to 3 minutes… with most of them being in the 60-90 second range.  Tubemogul has over 30,000 users (we’re one of them) so while this study might not be 100% empirical, it is definitely representative of made-for-web video content: continue reading...

The formula to make money off online video is actually quite simple:

Option 1: Secure licensing fees. For more on this, click here. continue reading...

From TubeMogul:

About a month ago, we launched a “Top 40″ list of the users getting the most views from videos deployed by us (an admittedly biased list, but an interesting one). We will be releasing an updated list shortly, but it’s worth pondering: what is the key to their success? Great content, for one. An additional insight came after we released our recent research on “Online Video’s Short Shelf Life.” A blogger savvily pointed out that most successful content creators already understood that online video fans have a short attention span, and thus put out a high quantity of videos. continue reading...

WatchMojo.com is ranked 6th largest producer and syndicator of online video, according to TubeMogul’s updated monthly rankings. TubeMogul is a web analytics and distribution tool for online video (more), so yes, the stats are skewed towards video producers who use the service, but with 30,000 users - including FOX, CBS, HBO, PBS, Warner Bros, and Sony Pictures - it’s representative of a few things:

- what people watch online is different from what is consumed offline continue reading...