LinkedIn is a product that I initially disliked.  But over time, I have made a 180-degree and think it is one of the more astute and useful ones around.  I like to think the product has changed (improved) over time, as well.  Regardless, I am sure Reid Hoffman deserves a lot of credit for that.  Here are his rules for investing, I suggest entrepreneurs re-read these a few times.  The funniest part of the article is when he adds “I’m not investing, though”.

1. How will you reach a massive audience? continue reading...

My first experiences with LinkedIn were up there with my first experiences with Plaxo: lots of unwanted emails.

As I got to better understand what LinkedIn was, I initially thought that it was ultimately a little bit, well, phony. And not in that “Man, that Michael Jordan is so phony” kind of way, in the official, actual sense of the word. I also got a sense that people would add one another and it would in turn devalue the value of one’s network. continue reading...