First you create content, then you build distribution, then you monetize it all. Media is pretty simple and straightforward when you break it down.
Founder Om Malik announced that IDG will sell ads for Om Malik’s GigaOm Media, which means that Malik’s empire becomes the latest property to leave Federated Media, John Battelle’s company. I suppose GigaOm was not happy with the results from FM and Battelle, who has a thankless job of ad repping tech sites who look at a magazine like The Economist and wonder why they’re not getting those advertisements and advertisers. continue reading...
The title has a double meaning, of course.
From Tech Crunch’s Michael Arrington, on GigaOm’s acquisition of a wireless blog: continue reading...
With the announcement that GigaOm was hiring a COO, raising more money, I think it’s safe to say that 2007 will mark both the end and new beginning of blogs… as business.
Clearly, the number of blogs in high tech alone is numbing: Rafat Ali, Michael Arrington, Om Malik have clearly been joined by others in trying to usurp market share in tech reporting. continue reading...
Om Malik’s GigaOmniMEdia launched its latest blog, covering companies focused on all things green: It’s called Clean2Tech.com and here it is.
In his words: it’s “a site devoted to the business of clean technologies, its innovations and everything else. While there are many sites that help consumers live “greener,” we are focusing our energies on the business of clean and green.” continue reading...
