I’m still not convinced that NBC can or should be blamed for not maximizing the Web opportunity with its Olympics coverage. The simple fact is TV loses when Web grows, I’m not saying Web viewership cannibalizes TV audiences, I’m just saying the sooner the Web becomes less of a clown industry, the worst that is for TV. Don’t be a buffoon in denying that; once readers and marketers realized audiences get their news online, print only died faster.
Anyway, where I do fault NBC is not using the Olympics to get any momentum. During the closing ceremonies, NBC began to heavily promote the political conventions… here’s what I did not understand: continue reading...