Maxim had the brand, clients, and global reach to become a premier media company of the 21st century. Unfortunately, it put its head in the sand, went into denial mode, and proved to be more enamored with being a print media company than simply a media company.
Today’s news (which I’ve known for some time but couldn’t blog about) was no news. Cerberus basically shoves Quadrangle off the Titanic… continue reading...
Traditional media firms have two main strengths over their online brethren:
- established and deep relationships with ad agencies and marketers,
- actual revenues. continue reading...
I’d put rules in quotation marks… but I am not trying to imply that the rules are bad, they’re quite good, and some of them, quite unique:
Felix Dennis is the founder of Maxim Magazine. continue reading...