Bruce Philp is the brand cowboy - he’s here to “defend the idea of the brand.” As such, he’s an advocate for consumers to vote with their money, and this will help keep brands - and the corporations behind them - accountable. In his book, “Consumer Republic: Using brands to get what you want, make corporations behave, and maybe even save the world,” he outlines this and tries to inform consumers on how to stay smart. WatchMojo was lucky enough to speak with Philp to learn more about his book, the idea of branding and how it affects the marketplace.
WM - Give us a basic synopsis of “Consumer Republic,” and the topics you cover in the book. And, for those of us unfamiliar with the concept of branding, why don’t you give us a crash-course in that concept, as well? continue reading...
Humble Beginnings continue reading...
If you haven’t seen the new Showcase re-branding effort yet, you have to see this.
Canwest has decided to overhaul the specialty channel’s brand, focusing on popular shows like Showtime’s Weeds. continue reading...
