Hearst made its second major acquisition in two months, shopping community tool Kaboodle, for a sum of $30-40M. Last month it bought UGO. While the initial thinking is that these are all new forays into new media, truth is Hearst is stacked in web companies. Judging by their corporate page, their investments in new media include:
Brandwise, Inc.
Brightcove
Broadcast.com
CirclesCurrent
Cymfony
Double Fusion
drugstore.com
E Ink
Exodus Communications
Gather
Genealogy.com
govWorks
Idilia
I Pro
iVillage, Inc.
Hire.com
Jingle Networks
LiveWorld
Medscape
MetaTV
Mobility Technologies
MobiTV
Netscape
The NewsMarket
NR2B Research
Pandora
Referral Networks
Scene7
SlingSphere
StarMedia
Tavolo
USDTV
WideOrbit
XM Satellite Radio
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If Forbes is right, one of my former competitors is about to be acquired by none other than Hearst in a deal that definitely made me look back and think ahead.
Let’s look at the story first: continue reading...