If you haven’t seen the new Showcase re-branding effort yet, you have to see this.
Canwest has decided to overhaul the specialty channel’s brand, focusing on popular shows like Showtime’s Weeds. continue reading...
This week, MySpace.com launched a branded microsite to promote Coca-Cola’s “Open Happiness” campaign. The key theme of the microsite reveals The Formula for Happiness. The microsite includes interactive features with a focus on Music, Fashion, Video Games and Movies, as well as daily prize giveaways and one grand prize of an all expense paid trip to MySpace’s upcoming “The Release” show. Each section required relevant content that reflected the brands message of “Happiness”. WatchMojo.com had the privilege of providing original and exclusive video content to power the microsite’s Fashion Section. WatchMojo was challenged to find entertaining and informative fashion videos that closely matched the overall feel of Coca-Cola’s brand and message and would help increase user engagment. WatchMojo scanned its complete library of content to single out the best fashion videos we had to offer. The result, WatchMojo’s content integrated flawlessly into the microsite, adding precious value to Coca-Cola’s “Open Happiness” campaign. continue reading...
So I was watching last weeks episode of Entourage and noticed how facebook was written into the storyline. Normally I wouldn’t ask or even care, but for some reason I felt that the facebook integration wasn’t at all subtle to say the least. This raised a few questions… I asked myself, is facebook so popular that HBO’s Entourage would write them into the show just because it’s the cool thing to do? Does facebook need to pay for this kind of publicity? Or is there something else going on here? The real question is: did any money change hands? Did facebook pay HBO? I don’t know the answer, nor do I think doing any hard research on my part would produce any significant results. continue reading...
The Ten Commandments are recognized as the moral foundation in Judaism, Christianity and Islam. They also serve as the basis for many judicial systems around the world. Today however, I will be focusing on a specific commandment, namely number VIII on the infamous stone tablets Moses schlepped down Mount Sinai: Thou Shalt Not Steal.
A few weeks ago I stumbled onto a blog developed by two former ad execs, Jon Noel & Adam Kubik. Now, this isn’t your typical Perezite Hilton, celebrity gossip site… StealOurIdeas.com is creativity with a sense of humor, media relevance and political flare. continue reading...
