Latest article on MediaPost touches on how ad networks are at once 1) clashing and acquiring the video ad networks and 2) doubling up their video content efforts via partnerships, investments and acquisitions. continue reading...
Very interesting to see AOL not using Advertising.com going forward.
I’ve long said that ad networks are great at making money for… ad networks, but they do little for publishers. You know the math, at my old gig, I sold 90% of the company’s revenues using 25% of the inventory while my boss used ad networks generated 10% of our revenues with 75% of our inventory… and gave marketers a back door. I think some ad networks make sense, sometimes. That’s for another post. continue reading...
Two different perspectives on the topic.
Jim Spanfeller, formers CEO of Forbes.com here, and Rory Maher from Business Insider here. continue reading...
Should Facebook launch an ad network? I am just not sure. Sure, they have lots of data on their users, and data is valuable, but isn’t this the Beacon disaster redux?
By the looks of it, everyone is launching an ad network these days, even Publishers Clearing House, who today announced it is launching the PCH Online Network: “Delivering more than 142 million monthly network-wide ad impressions, marketers gain access to millions of loyal and diverse community members with a play-to-win mindset”. continue reading...
