Nice to see fellow video content producers Revision3 doing well. In their yearly update they boasted about increases in: continue reading...
On HipMojo 22, CT offered his predictions for 2012 while I gave my “anti-predictions”, things wannabe experts (like yours trul) keep insisting will happen but seldom do. To be clear, these are all trends that are occuring, but change takes time. That was the gist of the article, I wasn’t implying that these are false statements or hype alone. Read the article or watch CT and I ranting (ok, me ranting): continue reading...
Back from the Digiday Video Awards, we didn’t win - CBS took the honors and HBO and WatchMojo were runner-ups. I can live with that (damn you CBS!). In any case, speaking on finalists and awards, on this week’s HipMojo, CT and I looked at some of the companies that are in the running to be Internet Company of 2011. This is a follow-up to the earlier segment we did when we added 2008-2010 winners to the 1994-2007 rundown I did in a 2007 blog post. Who will win? Tune in next week for Show 20. In segment 1 of show 19, we look at some of the finalists. continue reading...
The Digiday Video Awards honors overall excellence and breakthrough achievement in video media, marketing and advertising and is presented by Digiday, a media company and community for digital media, marketing and advertising industry professionals.. continue reading...
Historically Google hasn’t had to do much marketing to attain it’s near monopoly of search traffic, with roughly 70% market share. But with Microsoft spending $100 Million on its push for Bing, could Google be feeling the pressure, however slight it may be?
Last week Google released a series of videos (commercials) dubbed “Search Stories” which leave a taste of emotion and a simple tag line to boot “Search on.” The series follows a fictional user on their quest for answers pertaining to an initial query, which evolves into another query and another and so on. continue reading...
This week, MySpace.com launched a branded microsite to promote Coca-Cola’s “Open Happiness” campaign. The key theme of the microsite reveals The Formula for Happiness. The microsite includes interactive features with a focus on Music, Fashion, Video Games and Movies, as well as daily prize giveaways and one grand prize of an all expense paid trip to MySpace’s upcoming “The Release” show. Each section required relevant content that reflected the brands message of “Happiness”. WatchMojo.com had the privilege of providing original and exclusive video content to power the microsite’s Fashion Section. WatchMojo was challenged to find entertaining and informative fashion videos that closely matched the overall feel of Coca-Cola’s brand and message and would help increase user engagment. WatchMojo scanned its complete library of content to single out the best fashion videos we had to offer. The result, WatchMojo’s content integrated flawlessly into the microsite, adding precious value to Coca-Cola’s “Open Happiness” campaign. continue reading...
