Sir Martin Sorrell, WPP’s head honcho, was talking at the 13th annual WWD Apparel / Retail CEO Summit at the St. Regis hotel in NYC last week: continue reading...
The Spotrunner saga remains allegations, for now, but this does raise two main points:
1- Investors are suffering from such Google envy if they really think that everything in the burgeoning advertising ecosystem can be reduced to an algorithm-driven marketplace. That will never happen with TV. continue reading...
Spotrunner launched on January 11 2006, WatchMojo.com launched January 23 2006.
The similarities end there. continue reading...
According to AdAge, via Paid Content, Spot Runner is being sued by WPP. Spotrunner is a self-serve TV ad platform.
The company’s investors include: continue reading...
Almost exactly a year ago, Mojo Supreme and WatchMojo.com were looking at relaunching on a new platform.
After a lot of soul searching and due diligence, we opted to build the content management system using Typo3, a powerful open-source system. We then considered many options for the video player. We looked at Brightcove, Maven and other such closed options… but ultimately we were torn between Video Egg and Blip.tv’s players. continue reading...
Daily Motion is escalating the battle for #3 in their space (after YouTube and MySpace TV).
Online video advertising is growing, quickly. continue reading...
If you find it odd that both Comcast and a consortium of four newspapers today launched plans for ad networks, it’s worth re-reading a couple of quotes from David Moore, CEO of 24/7 Realmedia, whom WPP picked up for $649M last year.
From an SAI interview: continue reading...
Video Egg is one of the many companies that has raised oodles of money: by last count, it had closed a Series D round raising money from WPP. I had looked into Video Egg’s platform last year and balked on them for the simple reason that they were not set up to accept 16×9 video content. I am sure they do now, but it was too late for me, as we were relaunching on August 19 2007 and we publish in 16×9 (instead of 4×3).
Anyway, instead of focusing on that - and a plethora of other things that content producers wanted - Video Egg took a few bizarre turns, doubling up on user-generated content (Video Egg powers a lot of social networking sites that run video content that most advertisers are not interested in) and then diving deep down into social media by billing itself as a Facebook ad network. continue reading...
In an apparent jab at Sir Martin Sorrell and WPP, France-based Publicis Chairman Maurice Levy referred to his company’s partnership with Google:
“Google is not a short-term friend and a long-term enemy. It’s a real partner,” Levy said. continue reading...
As global advertising powerhouse WPP continues to shift operations to the digital side of things, Sir Martin Sorrell is targeting Montreal-based ad agency Nurun. I’ve worked with Nurun in the past and it has an impressive client list and made a name with notable marketers.
Nurun is actually owned partially by Quebecor Media, whose sisted company Quebecor World is about to be eating away by a major private equity investor or a competitor as plans for a $400M credit facility fell through at the last second. continue reading...
