When Specific Media acquired MySpace for $35M - after News Corp. had bought it in 2005 for $580M - SM CEO Tim Vanderhook said that the main reason for buying it was the brand. At 69.7%, MySpace’s brand awareness was close to Facebook’s 74%. Mind you, today former MySpace CEO Mike Jones argues that that brand awareness actually played against MySpace when it relaunched: continue reading...
A few years ago, we published a list of companies who ruled the Internet each year, from 1994-2007. Then, we forgot to update it for 2008-2010. On this week’s HipMojo show, we run down the list and picked a company for 2008, 2009, and 2010… and then open it up for you to suggest companies for 2011. Vote for the company of the Year below in the Comments, feel free to vote for the company you work for, but explain WHY, what was the one thing or many things that made the company stand out from the noise? continue reading...
Paid Content refers to a NYT article on CBS which calls for the company that Bill Paley built to make digital acquisitions, which begs the question: should they go for a big purchase or make small moves?
Of course, answering that question alone without addressing the backdrop to that question yields an incomplete picture. continue reading...
There’s no doubt about it: Facebook is the 2007 company of the year (vote for your pick). See our previous picks here.
But, when it comes to 2007’s story lines, the top one will be all about M&A in general, and M&A in ad networks in particular: continue reading...
