Search and video advertising are very different: the former captures intent, the latter captures interest.
This plays out very differently with the kind of advertising that each one draws. continue reading...
As we cross 35M streams since launching a couple of years ago:
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Sling.com is the latest partner to join our syndication network, which includes the very same companies that the media purports to be Sling.com’s competitors: Hulu, Joost and of course, when we talk about online video, YouTube.
As a content provider, I do see some nuances in how Sling.com is approaching the content aggregation angle which is very different than what Joost and Hulu are doing, which I think gives them a shot at making a dent in terms of market share. I wish I could say more… should be noted that while Sling competes with Hulu, it also partners with them. If you can’t figure out why, think of Sumner Redstone’s mantra “content is king”. The web has always been a place where competitors become collaborators… continue reading...