Some time ago, online media professional Dave Haber (and reader of this blog) emailed me an article from MediaPost, titled “How Can Independent Video Producers Compete In The Super-Premium Era?”
The article was written by Lewis Rothkopf, who is vice president of network development at BrightRoll, one of the pre-roll networks out there. As a side note, I really admire Brightroll’s CEO Tod Sacerdoti. Unlike most of the pre-roll intermediaries who seem to be either in denial or out of touch about that the pre-roll format, Sacerdoti is realistic about the pros and cons of the format, not insulting people’s intelligence about why his firm focuses on the unit. continue reading...
Everyone is freaking out over the fact that YouTube is trying to monetize but 4% of its massive inventory.
Truth is, I thought that number was lower. But whatever the number, it’s a good thing. continue reading...
Hmm. Two and a half yars ago when I started WatchMojo.com, media companies didn’t bother replying to our overtures… looking down at us. When I say media companies: read all of them, but put a particular emphasis on print and TV companies.
Pretty quickly, continue reading...
Scripps is one of my favorite media companies.
Admittedly, Scripps is one of the many sources of inspiration when I came up with WatchMojo.com’s programming and editorial strategy (re: HGTV, Food Network, DIY Network, Fine Living). Other influences are Discovery Networks (Travel and History Channel), Viacom (VH1, MTV), etc., so admittedly, it’s varied. continue reading...
