In an apparent jab at Sir Martin Sorrell and WPP, France-based Publicis Chairman Maurice Levy referred to his company’s partnership with Google:
“Google is not a short-term friend and a long-term enemy. It’s a real partner,” Levy said. continue reading...
Some time ago, Alley Insider pointed to Sandeep Aggarwal (an analyst at Oppenheimer)’s report on the impact of the mortgage crisis.
I’ve frequently raved about Alley Insider’s reporting, it’s a welcome addition to the landscape where most bloggers regurgitate corporate press releases and fail to question the institutional imperative… continue reading...
From a NYT article on the shifting agency business. Some tidbits that stood out, then some links back to previous posts we’ve made on the agency world:
Mr. Kenny is reshaping the digital advertising strategy for the entire Publicis worldwide conglomerate, which includes agencies like Saatchi & Saatchi, Leo Burnett and the Starcom MediaVest Group and the global accounts of companies like Procter & Gamble, American Express, Hewlett-Packard and General Motors. continue reading...