Not only do women make less on the workforce, but now according to the latest Consumer Report, women are also being charged more for the products that they use compared to the ones for men. continue reading...
1 - Why does everything have to be ad-supported? Certainly not social networks.
I don’t think social networking sites lend themselves to advertising. The NYT has a story about a lackluster P&G/Facebook campaign. I’ve covered this theme on this blog, but in essence, social networking is about communications, and every other communications form on the Web - be it email, message boards or chats - have not proven to be cash cows with regards to advertising. Social networks will be no different. continue reading...
Finally some marketers are developing the courage to say what should be obvious to everyone.
One of our main items in our predictions for 2009 is the fact that the vast majority of social media startups will shut down. Hearing a major advertiser like P&G highlight the challenges of social media, you tend to understand why we made this call. continue reading...
