Piczo is a UK-centric social networking site for teenage girls. I had never heard of Piczo until recently, but then again, I am not a teenage girl (hear me roar!).
Apparently, Piczo has hit hard times: users are fleeing, executives are leaving, advertisers are balking. The problem is, with many of these sites, advertisers never really signed on in the first place. That’s definitely not a reflection of the people in place to sell ads at Piczo who I am sure are all pros; but their challenges are symptomatic of user-generation sites that have never proven the hypothesis that advertisers will flock to them because they have large audiences. continue reading...
