comScore pegs monthly video views in the US at over 33 billion, here is the title:
U.S. Online Video Market Continues Ascent as Americans Watch 33 Billion Videos in December. continue reading...
Interesting monthly stats:
May 2008
Time watching TV: 127 hours 15 minutes (up 4% from May 2007)
Time On Internet: 26 hours 26 minutes (up 9%)
Watching Online Video: 2 hours 19 minutes (n/a) continue reading...
Nielsen, never one to please major online media companies, with their random traffic measurement service (comScore is not better)… today announced its plans to become the web’s video cop… monitoring sites to ensure that the copyright holders are fully in control of the content and that said content loads on the places that the media companies want it to appear.
As a content own myself, it’s not an unwelcome thing, but the last thing we want is a supercop. All we need, especially from Nielsen, is to do its job to measure audiences and in particular, video consumptions, which right now is broken at best. continue reading...
I don’t de-emphasizing the pageview is a bad idea, it’s long overdue, but in typical knee-jerk reaction, by scrapping it altogether, Nielsen removes an important metric that provides an additional metric, check and balance, or audit, if you will.
Everyone in the media planning, buying and publishing industry knows of the shortcomings of pageviews, let alone as measured by Nielsen or comScore, but scrapping them is foolish. This is evidently an example of “we will never be able to accurately measure it, so we’ll scrap it”. continue reading...
