JWT unveils their list of 100 things to look out for in 2011: continue reading...
Some interesting facts and figures on the global advertising industry from this story on media firms trying to avoid the fate of music companies. continue reading...
Instant coffee didn’t kill the selling of regular coffee; no argument here. But if that is the idea of an appropriate analogy for the print industry to buffer itself against reality, then “loss of audience” is a distant second worry to “insanity” for the magazine publishers who paid for that ad. continue reading...
How are traditional media companies faring in online video?
Back in May 2007, CBS acquired comedy video site Wallstrip. Soon afterward, the network shut it down. When doing so, CBS brass said they would take the Wallstrip spirit and apply it to other Web efforts. Then the recession hit and online advertising hit a speed bump. CBS shelved most of its Web video aspirations. continue reading...
I’ve always stressed that print won’t die though it will shrink and radically change. The problem is the inertia and denial which leads many executives to think that these revolutionary changes won’t affect them but the next generation of leaders at magazine and newspaper companies.
Ironically, the recession accelerated history and the main trends and that forced some print companies to shape up. We saw Conde Nast lay off a lot of people, for example, despite historically having a lot of overhead. We also saw both Gannett (parent of USA Today) and McClatchy go through some painful steps that explain why in Q1 2010 both companies reported profits. continue reading...
Last weekend Tech Crunch published Marc Andreessen’s crazy manifesto, something about torching ships. It sounds really great, but it’s simply not possible:
Marc Andreessen had a really good idea when he invented the first popular browser for the web, but his latest notion – that newspapers should walk away from a business grossing more than $30 billion a year – is just plain nutty. continue reading...
This year in the US, web advertising finally surpassed print advertising:
U.S. advertisers will spend more on digital marketing than on print this year for the first time, boosting overall ad sales, according to research company Outsell Inc. continue reading...
Sign of the times: continue reading...
