Do we need a stimulus for advertising? Former MTV and AOL executive Bob Pittman makes the case for YES:
The government’s stimulus plan won’t work as planned if we don’t get consumers spending again. But in the nearly $800 billion package, there is one thing missing that would surely help accomplish this: advertising. To get people spending again, and the economy moving, the government needs to provide help for businesses in America to advertise their products and services. continue reading...
It’s easy to call MTV’s decision to restrict third party websites from embedding videos as a media company thinking within the box, but that’s unfair.
Last year, many criticized the WSJ for not canning the paid subscription strategy, but then as the ad market tanked (along with the economy), preserving the $120M paid business proved to be a wise move, especially with competitor NYT itching to find a paid content strategy. continue reading...
Well, I don’t. I haven’t played a video game since, well, some time around 1986 or so. But I’m in the minority, clearly.
According to this story, video games represent a $30B industry: continue reading...