Image Source: Bing
Bing is introducing a brand new application for mobile phones that you can use wherever you are and wherever you go. continue reading...
Crazy that a few years ago, Rupert Murdoch was toying with the idea of setting the WSJ.com website totally free… and now with ad revenues plummeting, it’s all about subscription sales.
Advertising? WTF is that? Read more. I wrote about how this sudden aversion to positioning their companies for ad revenues will come back to haunt them by the time they implement these subscription initiatives. continue reading...
On March 12 2009, AOL replaced Randy Falco with Tim Armstrong, who previously ran Google’s North American sales operations. I attended the Media & Money conference yesterday at the Roosevelt Hotel in Midtown Manhattan and heard Tim talk about AOL’s future and past. continue reading...
The Web makes the world far more connected, but this doesn’t make it simpler for media firms:
Those that do tend to transcend corporate, political and local agendas; cover locally but market regionally; stick with marketing their media brand for the long term and devote enough financial resource to fund a strong sales force and newsgathering team. continue reading...
According to AdAge, via Paid Content, Spot Runner is being sued by WPP. Spotrunner is a self-serve TV ad platform.
The company’s investors include: continue reading...
I finished reading Kenneth Whyte’s The Uncrowned King on William Randolph Hearst, and I learned a lot about how to be a better businessman and entrepreneur, no doubt. Hearst was the man, for sure.
But I also walk away now realizing that newspapers as (we know them) will die, no matter how much of a fight they put up. continue reading...
Times have changed, haven’t they?
Now: continue reading...
Over the next two years, online local ads will grow by 64%, but local ads altogether (or offline only, it’s unclear based on the quote below) will slip 12%. But I think this shows the big concern for traditional, offline media: even though the relative (percentage) growth rates are impressive, in absolute terms (dollars), the loss from offline is not being covered by online’s gains.
Local ad spending will fall from $155 billion last year to $137 billion in 2011, predicted the Kelsey Group and BIA Advisory Services. Yet local online ad spending will increase from $14 billion to $23 billion during that time. continue reading...
Could this be the straw that breaks social media’s back? Maybe.
A chiropractor is suing Yelp and a poster for disparaging comments. You’d think that the First Amendment would provide cover for such free speech, right? Well, it all depends where opinion ends and facts begin. This is at the heart of a dispute affecting local review site Yelp. continue reading...
In 2008, one of my resolutions will be to spend more time on developing our local strategy.
Borrell Associates has released their 2008 Outlook: Local Online Advertising report. They estimated next year’s total local ad market will reach a whopping $12.6 billion in spending. continue reading...
