This article was first published on TechCrunch. continue reading...
Some time ago, online media professional Dave Haber (and reader of this blog) emailed me an article from MediaPost, titled “How Can Independent Video Producers Compete In The Super-Premium Era?”
The article was written by Lewis Rothkopf, who is vice president of network development at BrightRoll, one of the pre-roll networks out there. As a side note, I really admire Brightroll’s CEO Tod Sacerdoti. Unlike most of the pre-roll intermediaries who seem to be either in denial or out of touch about that the pre-roll format, Sacerdoti is realistic about the pros and cons of the format, not insulting people’s intelligence about why his firm focuses on the unit. continue reading...
The media (and executives in general) like to say someone “gets it” or “doesn’t get it”. I think everyone gets it and doesn’t get it at the same time, to varying extent.
It all depends, frankly, on the cards you’re dealt. One guy who I personally think gets it quite a bit given the cards he’s dealt is Discovery Communications’ David Zaslav: continue reading...
One of the biggest bears of taking long form TV content and slapping it online is Discovery Networks David Zaslav. Ok. Not true. You can put NBC’s Jeff Zucker ahead of David… who frequently complains about trading offline dollars for online pennies, but you get the point.
Everyone is freaking out over the fact that YouTube is trying to monetize but 4% of its massive inventory.
Truth is, I thought that number was lower. But whatever the number, it’s a good thing. continue reading...
Editor’s note: I knew we were speaking too soon. One more deal to add to the list: Time Warner to buy Quigo. Added to the bottom of the list, under ad networks.
According to The Jordan Edmiston Group Inc.’s October 2007 Client Briefing report, the number of deals through the first three quarters of 2007 exceeded full year 2006 figures: 637 transactions with $95B in value thus far. Do the math and that is $150M per deal, quite rich. continue reading...
Raise your hand if you’re a TV executive. Great, thanks. I see many of you are.
Now raise your hand if you’ve got a clue what to do regarding the Web. Hey, where did everyone go? continue reading...
HSW is one of my favorite sites, I rarely check it now because I’m so busy with managing WatchMojo.com but it’s a fine example of skipping the UGC hype and sticking to creating high-quality content. By way of disclaimer, I should admit that in the past, I’ve worked with HSW in various capacities.
That being said, HSW is a classic textbook example of new media done right: continue reading...
