Don’t hold your breath, I know I won’t.
But after seeing projections for online video advertising slashed from $1.35B to a paltry $550M earlier this year by eMarketer, I think media companies and investors are getting the idea: UGC isn’t going to do the trick, marketers want professional content. continue reading...
When Guba’s CEO resigned, he said that YouTube had won the game in online video… we said that the times would get harder for second tier sites because Google would not be able to make YouTube even stronger. VC activity in the space slowed down, as exits became less obvious. Today we’re seeing the fragmentation of online video file sharing services: Veoh is moving into one area and Sony becomes the latest to carve a niche:
Sony is trying to edge into Internet videos with a Web site to be introduced today called Crackle that will feature short segments by aspiring filmmakers, many of whom Sony paid for their productions. continue reading...