Historically Google hasn’t had to do much marketing to attain it’s near monopoly of search traffic, with roughly 70% market share. But with Microsoft spending $100 Million on its push for Bing, could Google be feeling the pressure, however slight it may be?
Last week Google released a series of videos (commercials) dubbed “Search Stories” which leave a taste of emotion and a simple tag line to boot “Search on.” The series follows a fictional user on their quest for answers pertaining to an initial query, which evolves into another query and another and so on. continue reading...
This week, MySpace.com launched a branded microsite to promote Coca-Cola’s “Open Happiness” campaign. The key theme of the microsite reveals The Formula for Happiness. The microsite includes interactive features with a focus on Music, Fashion, Video Games and Movies, as well as daily prize giveaways and one grand prize of an all expense paid trip to MySpace’s upcoming “The Release” show. Each section required relevant content that reflected the brands message of “Happiness”. WatchMojo.com had the privilege of providing original and exclusive video content to power the microsite’s Fashion Section. WatchMojo was challenged to find entertaining and informative fashion videos that closely matched the overall feel of Coca-Cola’s brand and message and would help increase user engagment. WatchMojo scanned its complete library of content to single out the best fashion videos we had to offer. The result, WatchMojo’s content integrated flawlessly into the microsite, adding precious value to Coca-Cola’s “Open Happiness” campaign. continue reading...
