It’s a sign of the times that the online advertising industry is making a comeback, but CBS Interactive’s Neil Ashe is going cold turkey on ad networks, and it’s the right call: continue reading...
CNET’s ZDNET, Iran and Yahoo!? You know this would not end well.
I was very surprised to read that Yahoo! had handed over names of Iranians youth to the authorities. Turns out it was false. Interestingly enough if a blog would have written that, it would have gotten much less consideration… but at the same time, because a “well respected, traditional, new media source” such as ZDNet reported it, it’s a big deal. continue reading...
In November 2007, we published a piece called Online Video Distribution: The Race for #3 is On…
Hulu wasn’t even around, so #1 was YouTube and #2 was MySpace TV. Then came the usual suspects: Metacafe, DailyMotion, Break and Veoh. continue reading...
When CBS hired Quincy Smith to head up its online efforts, the former Netscape dealmaker and Allen & Co. investment banker joked that CBS’ efforts at building a video destination called Innertube might have been called CBS.com/NoOneComesHere.
Lacking much presence online (as in, it was not in the Top 10 properties) it then embroached a “distribution over destination strategy”, launching the CBS Interactive Network. Indeed, with online video it is possible to build distribution on third party sites (as we’ve done quite well) but near impossible to build a destination without considerable investment. continue reading...
The Grinch Who Stole Q1
Tech Crunch has been making the rounds and the projections for Q1 2009 online advertising are bleak: continue reading...
Search and video advertising are very different: the former captures intent, the latter captures interest.
This plays out very differently with the kind of advertising that each one draws. continue reading...
“Our goal is we want to remain less than 10 people…it has become a great constraint that forces us to do smart stuff.”
Shelby Bonnie, former CEO, CNET, on his new company New Whiskey, found via PC. continue reading...
According to eMarketer, the size of online advertising revenue is $1.35B in 2008.
Since launching WatchMojo.com in 2006, I’ve had some questions about that figure… so here goes: continue reading...
Everyone is freaking out over the fact that YouTube is trying to monetize but 4% of its massive inventory.
Truth is, I thought that number was lower. But whatever the number, it’s a good thing. continue reading...
It’s way too premature… but if CBS/CNET take TV.com (one of the many URLs CBS inherits by way of its $1.8B acquisition of CNET) and delivers on 25% of its promise, considering all of these assets, then I think TV.com can become the next great online video property. This is extremely premature and assumes that traditional media (CBS) and big, new media (CNET) don’t drop the ball, make synergies happen, integrate wisely, blah-blah-blah… but again, at 25% of its potential… I do not see how TV.com cannot become something worth talking about… Just look at all of this, from the official press release:
Technology: CNET.com is the number one Web site in the computer and consumer electronics category, reaching more than 18 million people every month with daily premium content offerings. From the latest product reviews to breaking news from the digital world, as well as video and program downloads, CNET.com has become the leading destination for people looking to navigate today’s digital world. continue reading...
