A few years ago, we published a list of companies who ruled the Internet each year, from 1994-2007. Then, we forgot to update it for 2008-2010. On this week’s HipMojo show, we run down the list and picked a company for 2008, 2009, and 2010… and then open it up for you to suggest companies for 2011. Vote for the company of the Year below in the Comments, feel free to vote for the company you work for, but explain WHY, what was the one thing or many things that made the company stand out from the noise? continue reading...
While Brightroll is somewhat biased in releasing these findings, I do believe that they are accurate:
- 94% of respondents said they plan to increase their spending on video — up from 87% last year.- 54% plan to spend their budget on interactive pre-roll, continue reading...
My confrere Jim Louderback, CEO of Revision3, penned this post on Ad Age talking about what he calls Stream Fraud.
I penned something on the same topic for Media Post. I would not say we disagree (au contraire!) but they do represent two very interesting takes on the rapidly-growing-industry we both operate in. continue reading...
Some time ago, online media professional Dave Haber (and reader of this blog) emailed me an article from MediaPost, titled “How Can Independent Video Producers Compete In The Super-Premium Era?”
The article was written by Lewis Rothkopf, who is vice president of network development at BrightRoll, one of the pre-roll networks out there. As a side note, I really admire Brightroll’s CEO Tod Sacerdoti. Unlike most of the pre-roll intermediaries who seem to be either in denial or out of touch about that the pre-roll format, Sacerdoti is realistic about the pros and cons of the format, not insulting people’s intelligence about why his firm focuses on the unit. continue reading...
The next panel sought to answer the question: Is there money in Long Tail Video?” or mainly: how do you make money. The panel was moderated by Jeremy Liew, from Lightspeed Venture Partners.
“There’s 150 people in this room who believe there is money in video, so let’s ask how do you make it,” starts Liew. continue reading...
Paid Content reports that video ad network Bright Roll has raised $5M in Series B. I interviewed the firm’s CEO Tod Sacerdoti some time ago, to read the post, click here.
This comes on the heels of YuMe’s $9M round this week, which in turn came on the heels of the massive Scanscout investment by Time Warner Investments… which itself was a knee-jerk reaction to Video Egg’s Series D round (nope, not a typo, that is D as in dude?). See my interview with Video Egg’s CEO Matt Sanchez here. continue reading...
