A few years ago, we published a list of companies who ruled the Internet each year, from 1994-2007. Then, we forgot to update it for 2008-2010. On this week’s HipMojo show, we run down the list and picked a company for 2008, 2009, and 2010… and then open it up for you to suggest companies for 2011. Vote for the company of the Year below in the Comments, feel free to vote for the company you work for, but explain WHY, what was the one thing or many things that made the company stand out from the noise? continue reading...
This is something I’ve been pitching more and more ad networks to do: use their reach to promote branded content, be it product placement or integration. My idea was never an outright sale, but a partnership where the ad networks would pitch the ideas, we at WatchMojo.com would create the pieces and then the networks would blast the videos across their networks, in turn giving a piece of the pie to the publishers… who could then promote the videos in editorial placements (the content I envisioned would actually be informational).
With the economic slowdown affecting display advertisement, heavily-backed AdConion is diving into the space with the acquisition of a digital studio. I am sure many more will follow; while technically numbering hundreds if not thousands, ad networks have always historically moved in tandem and act as an oligopoly. continue reading...
