Why did Blockbuster fail against Netflix?
Why did Barnes & Noble stumble while Amazon thrived?
Harvard Business School professor Clayton Christensen’s focus on innovation in commercial enterprises led to his first book, “The Innovator’s Dilemma,” which articulated his theory of disruptive technology. In the book, he argues that existing franchises are fundamentally frozen to adapt to new disruptive or emerging technologies because they’re getting rich from existing systems.
Whereas Christensen’s theories have been applied and analyzed in the context of technology firms, it’s clear that media — and specifically content — companies are also faced with this phenomenon.
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