The latest revenue and EBITDA multiples, according to Peachtree Media Advisors:
Revenue valuations for Consumer, Advertising and Search companies fell from 3.2x to 2.9x. E-commerce companies saw some of the biggest drops, with revenue multiples falling from 3.5x to 2.0x and EBITDA multiples down 36 percent from 29.9x to 19.1x.
However, according to public market valuations, E-commerce retains the highest mean EBITDA multiples as a category, followed by Online B-to-B Content (15.6x), Interactive Marketing Services (13.9x), Consumer Advertising & Search (12x) and Diversified Media—which includes media companies such as McGraw-Hill and Time Warner—at 6.4x.
More on absolute number of deals:
First Half Digital Media Deals, 2010 vs. 2009
Social networking, indexing, photo sharing
First half 2010: 29
First half 2009: 21
Blogging, user-generated content and rating
First half 2010: 24
First half 2009: 19
Publisher, aggregator, ad-supported, consumer
First half 2010: 46
First half 2009: 40
Video, online gaming
First half 2010: 40
First half 2009: 28
B2B
First half 2010: 17
First half 2009: 3
Ad Networks:
First half 2010: 15
First half 2009: 13
Lead gen, customer acquisition
First half 2010: 7
First half 2009: 8
Interactive marketing services
First half 2010: 26
First half 2009: 15
Mobile
First half 2010: 84
First half 2009: 39
Search
First half 2010: 5
First half 2009: 5
Ad serving, web analytics, CMS, ad exchange
First half 2010: 54
First half 2009: 32
Web and social media applications, enabling, CDB, IT
First half 2010: 138
First half 2009: 66
Transactions, auctions, e-commerce
First half 2010: 50
First half 2009: 30
Travel, rental, housing
First half 2010: 6
First half 2009: 4
Jobs, classified
First half 2010: 8
First half 2009: 5
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