Historically, comScore combined total video views (content and ads), giving a skewed count of video activity.  When Nielsen issued their figures some time ago, I inquired with the two firms and comScore confirmed that their count was for all video views (content and ads).

Today I see smaller absolute figures coming out of comScore’s data, but nothing changes really:

YOUTUBE owns the video market.

- 80% of total viewers watch videos on YouTube
- 35% of all views come on YouTube.

These are massive figures that only reinforce and remind us all of YouTube’s dominance in video.

Disclosure: WatchMojo has a big content partnership with YouTube.

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